Cure Natural Aqua Gel
I was just browsing around in Watson’s in Far East Plaza, looking for a skin care product to try, when I came across this unassuming bottle of facial cleanser gel from some Japanese brand i’ve never even heard of.
Pretty boring simple bottle right? They don’t even have a proper logo on it! However what got my attention was the little info card that were displayed with the product, saying that this product were part of the 2009 Oscar’s swag bag given out to the nominees. They also said to have been in the business for 8 years but didn’t do any advertising to be successful. Furthermore it claims to be one of the most popular skin care product among Japanese girls, selling at the rate of one bottle every 20 seconds.
Watson’s had a tester, which instructed shoppers to squeeze a small amount on the back of their hands and gently massage. Intrigued, I did exactly that while continue reading the review excerpts posted in cute small post-it notes in handwritten style typeface. The texture of this product is very light – almost watery – and that’s why it was a huge surprise for me when after 20 seconds of massaging the product onto the back of my hand, it started feeling a bit scrubby. So I looked down, and to my surprise the scrubby little things were actually my own dead skin! Gross, i know, but that sold me over and I bought the bottle for S$38. A bit pricey for something bought from a drugstore, yes, but if you saw how it works you’d be convinced too!
When I got home I immediately tried the product on my face. Even after showering + washing my face with my usual scrub, using Cure still takes off a substantial amount of dead skin. I googled the product and judging from the rave reviews everywhere, they weren’t bluffing when they claim to be one of the most popular skin care products, not only in Japan but also Singapore and pretty much all of Asia. What’s even crazier about this product is that it’s made of 91% water (hence the light texture) and very little active ingredients so it’s completely safe to use on any part of your body. Leave it to the Japanese to come up with an insanely good product like this!
You can find out more about the product by watching this video, or googling it like I did! this review is probably the most informational out there, as it has the (very japanese) diagrams that were displayed in-store.
People in North America can buy this product (at your own risk) online through YesStyle (a bit expensive), various sellers on eBay, and a website called Beauty Carousel
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